Off-site modular construction is the wave of the future, delivering schedule acceleration, budget certainty, least site impact, superior quality, and the greenest way to build.
For our Marketing Specialists, this means the opportunity for growth in an expanding market with long-term job security. It also means performing on the leading-edge of the construction industry, collaborating with forward-thinking owners and partners, pioneering new approaches, and pushing the industry forward.
You’ll work with a Marketing team that has won a number of industry awards over the past few years as we've been fortunate to promote award-winning projects. In fact, MODLOGIQ has won dozens of awards over 4 decades, including multiple Best of Show awards and the industry’s most prestigious honor—the Judges Choice Award—at the 2022 World of Modular Annual Convention & Tradeshow.
Great benefits package includes medical, dental, vision, life insurance, 401(k), and paid vacation and holidays.
Duties & Responsibilities / Requirements
Marketing Specialist is responsible for developing and implementing external, social media, internal communications campaigns, shooting/publishing video content, managing/executing in-person events, reporting results, researching market trends, and contributing ideas that continuously improve the brand's profitability.
Publish social media content and report activity/results for LinkedIn, Facebook, TikTok, Twitter, etc.
Shoot, edit, and publish videos for social media and Sales
Develop and execute nurture email campaigns
Implement website updates, including information and HR pages as well as press releases and blog posts
Implement and maintain company intranet (Sharepoint)—publish content, photos, dashboards, reports, etc. and moderate social media comments section
Execute standalone internal communications, including posters, emails, online forms, etc.
Maintain and manage CRM and Marketing Automation platforms (Salesforce and Pardot)
Execute a cadence of communications on new projects with blogs, press releases, and nurture email campaigns Communicate campaign deliverables, objectives and timelines to sales team while providing instructions on the promotion and/or program use
Maintain an inventory of sales support materials making sure all resources are accurate and current while coordinating new material creation as needed
Research new sources of prospects and industry trends while providing recommendations to marketing and sales leadership.
Plan and manage trade shows, conferences, and events by identifying, coordinating, and assembling requirements, procuring estimates, developing assignments and schedules, coordinating mailing lists and establishing contacts, and auditing invoices.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION, TRAINING, CERTIFICATION AND EXPERIENCE
Previous experience in marketing, advertising, or social media preferred
Bachelor’s degree in marketing, business administration, or related field preferred
Experience publishing social media content and reporting activity for multiple platforms, including LinkedIn, Facebook, TikTok, Twitter, etc.
Experience with photo editing, illustration, and page publishing software, Adobe Creative Cloud preferred
Experience with videography and video editing/publishing tools, Premiere Pro preferred
Experience with web content management systems, Wix preferred, WordPress
Experience with CRM, email, and marketing software/platforms, including Salesforce, MailChimp, and Pardot
Full time on-site at our New Holland office
Valid driver’s license and able to travel to destinations within the USA
Strong written and oral communication skills
Knowledge of current industry trends in construction or similar
Proficient in analytics and market testing
Willingness to try innovative marketing strategies
Excellent time management, able to balance many projects at once
Have ability to provide experience and information on previous campaigns, projects and timelines overseen and implemented to demonstrate overall capabilities.
SOFTWARE, PLATFORMS, AND OTHER TOOLS
Pardot, MailChimp, and/or other email marketing software
LinkedIn, TikTok, Instagram, Twitter, and/or other social media platforms
Adobe Creative Cloud and/or other content/image development software
Adobe Premiere Pro and/or other video editing/publishing software
CRM System (Customer Relationship Management), Salesforce a plus
SmartSheet project and work management platform
Microsoft Office Suite
MODLOGIQ is an Equal Employment Opportunity Employer (EEOE) and a Drug-Free Workplace
MODLOGIQ has been certified as a Great Place to Work® two years in a row! As a leader in off-site construction of modular buildings, we have experienced unprecedented growth and are looking for great people to help us continue to build the best workplace possible. Our unique SMART OFF-SITE CONSTRUCTION method is unique in the industry.
• We construct more sustainably, helping build a greener world with less waste and fewer greenhouse gasses
• We work more safely, thanks to our core values of Health and Safety and an environmentally-controlled workplace, which has led to a leading safety record demonstrated by the lowest possible EMR rating (Experience Modification Rate)
• We have more fun, enjoying holiday parties, company celebrations, friendly but fierce cornhole competitions, and more
• We give more generously, supporting Operation Triage, a unique organization that provides emergency advocacy and financial relief to disabled veterans, first responders, and active-duty service members based on greatest need.
• We reward more fully, with leading pay and benefits, weekly & monthly Core Award winners, and our annual Mike Burkhardt award.
• We work at the leading edge of innovation, partnering with globally-recognized firms like CBRE, Whiting-Turner and others to develop, build, and deliver game-changing projects.
The result? Dozens of industry awards and 40+ years of innovation and success. Please come join us!